SOLUTIONS

WE HAVE RESEARCH CAPABILITIES IN OVER 50 COUNTRIES, AND FLEXIBILITY TO ENTER OTHERS.

Consumer Research

Supporting strategic decisions through high-quality consumer research, managed from planning to final reporting.

Typical studies include:

Brand Health Tracking
U&A Studies
Brand Image
Concept Tests
Product & Package Tests
Advertising Research
Customer Satisfaction
Segmentation Studies

Retail Research

Helping brands understand retail execution and in-store performance across traditional and modern trade.

Typical studies include:

Retail Audits
Retailer Satisfaction
Shopper Research
Price Monitoring
Merchandising Evaluation
Availability & Distribution
In-store Execution
Point of Sale Studies

Multi-country Project Management

Managing research across multiple countries requires much more than coordinating suppliers.

We select the right local partners, align methodologies, supervise fieldwork, monitor quality, validate data and ensure consistent execution throughout the project.

From one country to fifty, we manage research with the same level of attention and quality.

Research Quality Assurance

High-quality research starts long before the final report.

Our quality assurance process includes:

✓ Questionnaire review

✓ Local agency briefing

✓ Interviewer training

✓ Fieldwork supervision

✓ Back-check procedures

✓ Quota monitoring

✓ Data validation

✓ Cross-country consistency checks

Industries We Serve

FMCG
Retail
Consumer Electronics
Home Appliances
Fashion & Apparel
Food & Beverage
Healthcare